A holiday shop local campaign is a great way to support your community and strengthen the local economy. By promoting and incentivizing shopping at local businesses, you can encourage customers to keep their money within the community. In this blog post, the Kona-Kohala Chamber of Commerce provides some tips on how to kick off a successful holiday shop local campaign for your business.
Kicking Off a Holiday Shop Local Campaign
There are a few key things you'll need to do to get your holiday shop local campaign off the ground. First, you'll need to promote the campaign to raise awareness. You can do this through social media, email marketing, or even by putting up flyers around town. You'll also need to offer incentives for shopping locally. This could be in the form of discounts, special offers, or even just good old-fashioned customer service. Finally, you'll need to make sure that your business is supporting other local businesses. This could mean joint marketing efforts or co-hosting events.
Promoting a Shop Local Campaign
There are a few different ways businesses can promote a holiday shop local campaign. One way is through social media. You can use Facebook, Twitter, and Instagram to raise awareness about the campaign and encourage customers to shop locally. Another way to promote the campaign is through email marketing. You can send out e-blast newsletters or even postcards to customers letting them know about the campaign and why it's important to shop locally. Finally, you can put up flyers or posters around town. This is a great way to reach people who might not be following you on social media or subscribed to your email list.
Incentivizing Shopping Local During the Holidays
In order to get people to participate in your holiday shop local campaign, you'll need to offer incentives. One way to do this is by offering discounts or special offers exclusively for those who shop locally, as well as contests and giveaways. You could also launch a loyalty program. Another way to incentivize shopping locally is by providing good old-fashioned customer service. This could mean things like extended hours, free gift wrapping, or even just a friendly smile and conversation. Whatever you do, make sure that your customers know that they're appreciated and that their business is important to you!
Something else to bear in mind: it’s always best to target your marketing efforts whenever possible, since not all customers and target audiences have the same interests. So if you already have a PDF guide brimming with promotional materials, use this free tool to split it into multiple PDFs, then share them with different social media groups to help spread the word.
Supporting Fellow Businesses Through Joint Marketing and Co-Hosting Events
One of the best ways businesses can support each other during the holidays is through joint marketing efforts and co-hosting events. By teaming up with other businesses in the community, you can pool your resources and reach a larger audience with your marketing campaigns. You can also co-host events such as holiday parties or trunk shows. This is a great way to show customers that there's strength in numbers and that they should support all of the businesses in their community - not just one or two!
Giving Back During the Holidays
Another great way for businesses to support their community during the holidays is by giving back. There are many ways to do this, but some ideas include donating products or services to charity auctions or organizing food drives for local food banks. Whatever you do, make sure that you let your customers know about it! Customers like doing business with companies that give back, so this is a great way to show them that you're more than just a business. After all, you're part of the community, too!
The holidays are a great time for businesses to show their support for the community by running a holiday shop local campaign. By promoting and incentivizing shopping at local businesses, you can encourage customers to keep their money within the community, which benefits everyone! So what are you waiting for? Get out there and start promoting your holiday shop local campaign today!
Looking for business support in Kailua-Kona? The Kona-Kohala Chamber of Commerce champions our community’s economic and cultural growth through networking, events, and advocacy. Click here to become a member today!