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The economy is always in flux, and a recession can be a difficult time for businesses of any size. Even during an economic downturn, however, you can still boost your sales and increase your profits by making strategic website updates. The Kona-Kohala Chamber of Commerce has put together this guide to help you get started; read on to learn more about the changes you can make to your site that will encourage growth, even during these uncertain economic times.

Boost Navigation

Making sure visitors can easily find what they are looking for on your website is essential for driving traffic and improving conversions. Take an audit of your website navigation to ensure it is easy to use and understand. Also, consider adding relevant topics pages or categorizing products so customers have an easier time finding what they are looking for.

Add Contests or Giveaways

Contests and giveaways can help draw some attention to your website while also creating customer loyalty. You could offer discounted products or services as prizes, which could be beneficial if you are trying to get rid of excess stock or need more customers to make use of certain services. You could also partner with a local business or influencer who has a wide reach to promote the contest and raise awareness about your product or service offerings.

Partner with Influencers

Influencers play an important role in increasing brand awareness and driving traffic to websites. Reach out to influencers who align with the mission of your company, and offer them incentives such as free products/services in exchange for promoting your content online. Influencers have built-in audiences, which makes it easier for new customers to discover products/services offered by companies that they may not have heard about otherwise.

Add Customer Reviews

Customer reviews are valuable for helping potential customers make informed decisions about their purchases. Consider enabling customer reviews on your site to generate trust with potential buyers and show that you value your customers’ opinions. This will also help you gain valuable feedback from existing customers that you can use to improve the quality of your product or service offerings.

Learn Coding Skills

Broken pages may lead visitors away from the rest of a site’s content, resulting in lost revenue opportunities due to a lack of interest or difficulty finding what they need on the site (or both). Learning coding skills associated with HTML, CSS, and JavaScript can help address broken pages quickly so visitors don’t walk away frustrated before they find what they’re looking for, allowing them instead to stay longer on the site and explore further. Look for free or low-cost coding resources online.

Use PDF Tools For Signatures

PDFs provide another layer of protection against hackers when selling products online using various payment methods. As more people shop online during this pandemic year, PDFs provide an extra level of security when dealing with sensitive information. If you need signatures or forms filled out, try a PDF filler.

Learn More About Data Analytic Tools

Data analytics helps companies determine how successful their marketing campaigns have been while also allowing businesses to identify areas where improvements can be made—ultimately leading to increased sales and conversion rates over time. Taking online courses related to data analytics and understanding how it all works behind the scenes gives entrepreneurs access to the tools needed to track progress and measure success rate campaigns. Check out a few analytics tools and read reviews before choosing one for your business.

Facing a recession can be a scary thing for any business owner, but with a strong plan in place, you can give yourself peace of mind. By using online PDF tools to ensure secure interactions, you can show your customers that your business is trustworthy. With these tips, you can create a plan for your website that will help you thrive during uncertain times.

Have a question for the team at the Kona-Kohala Chamber of Commerce? Reach out today to find out more about our resources.